Tips for search engine marketing

GO AHEAD - DO . . .

• Create broad key word lists, including misspellings and multiple-word phrases (long tail keywords). Also include "negative" terms.

• Refine key word bids based on performance analyses.

• Get use of those free internet marketing tools like keywords generator, traffic monitoring.

Hold it! DON'T . . .

• Autopilot your campaign

• Keep key words or ads around that aren't performing well and think it doesn't cost you too much.

• Use too few key words.

• Create a site with a poor user experience.

• Be oblivious of conversion rates, or the number of times that a customer takes specific actions such as downloading software, placing an order with an online retailer, signing up for an e-mail newsletter, etc.

BE CAUTIOUS OF . . .

• Click fraud, a type of Internet crime that occurs in pay-per-click online advertising. Unusual click volume might be someone trying to ring up your advertisers' bills, which could result in lost advertising. Look at my personal exp. from my previous post about Overture_UK

KNOW YOUR PRICING

• Key word bids can start at 5 cents and rise to $100 or more. Longer, specific phrases and ones for specific geographic areas tend to cost the least.